Acast’s New Study Finds 95% Of Podcast Listeners Take Action After Ad Exposure

Source: ACast

According to a new study by Acast, 95% of frequent podcast listeners in the U.S. take action after hearing a podcast ad. This can include viewing the advertiser's website and social media, talking to friends and family about the advertiser, or making a purchase. The study also showed that 82% of listeners view podcast ads as a way to support their favorite podcasters. The same percentage of listeners also say that they follow a podcaster on social media.

This research highlights the effectiveness of podcast ads in driving results across the entire marketing funnel. Brands looking to raise awareness or drive conversions can benefit from partnering with podcast creators. With the recent increase in traditional creators launching podcasts, brands have the added opportunity to take a comprehensive approach to podcast advertising by having creators do ad heads and share sponsored content on social media.