Syracuse University announced the launch of the nation’s first academic Center for the Creator Economy, a joint initiative between the Whitman School of Management and the Newhouse School of Communications. The center is designed to prepare students for careers in digital content and entrepreneurship through courses, research, and industry partnerships.

The Washington Post announced Creator Network, a new unit led by former Axios Editor in Chief Sara Kehaulani Goo, who will serve as President. It's the publication's third newsroom (alongside News and Opinion) and will focus on creating personality-driven content, supporting independent creators to scale their content, and giving advertisers access to new audiences through creators.

Threads is rolling out an ‘Use Media’ feature, allowing users to easily reshare photos and videos on the platform while giving proper credit to the original creator.

As 2024 comes to a close, I’m reflecting on 10 key trends in social media, influencer marketing, and the creator economy (in no particular order) that have shaped the year and what they mean going forward.

Kajabi has powered over $8 billion in creator revenue by helping creators build, distribute, and monetize their businesses—all in one place.

The event gathered over a hundred top creators and industry professionals, including influencers with millions of followers, executives from companies bridging creators and brands, talent managers negotiating deals, and independent marketers slash creators like me. The diverse mix of attendees spanned various backgrounds and sectors within the ecosystem.

I break down eight key trends from this year, covering the evolution of the definition of a creator, the integration of AI across social media, tightened regulations for influencer marketing, and much more. I also dive into three of my predictions and big bets for 2024, including which social media platform will play a bigger role in influencer marketing.

One company that wants to support creators through community is Canopy, by providing a safe space for creators to share their knowledge and insights, ask questions that everyone is thinking about, and advance their careers.

A recent study by Unilever and The Behavioural Insights Team found that influencers have the most significant impact on people's sustainable choices.

Jimmy Donaldson, better known as MrBeast, and East Carolina University are partnering on a credential program to prepare students to work in the creator economy.

Five predictions for what will happen in the influencer marketing and creator economy space in 2022.