LinkedIn is rolling out a subtle but impactful update to improve how users connect on the platform.

In 2025, creator platforms like YouTube, TikTok, and Instagram are expected to surpass traditional media, including TV networks, news companies, and radio, in ad revenue for the very first time, capturing more than half of the market.

Affiliate platform Awin recently marked its 25th anniversary with a special edition of its Global ThinkTank event in Vilamoura, Portugal.

YouTube is making Posts discoverable in the Shorts Feed. As viewers scroll through the Shorts feed, they may notice a new Posts button overlaid on the Shorts.

Starting July 10, 2025, Instagram will allow public content from professional accounts to appear in search engine results like Google. Learn what this means for creators and how to optimize for more visibility.

YouTube is rolling out a new tool that lets creators upload different thumbnails for videos dubbed in multiple languages.

Lowe's has launched its own creator network, Lowe's Creator. T

Threads is rolling out a test for Direct Messages (DMs) in select markets, including Hong Kong, Thailand, and Argentina, with plans to expand to other regions. This will be a separate and distinct inbox from Instagram DMs.

TikTok launched Ad Assistant, an AI-powered tool that guides advertisers through campaign setup, optimization, and reporting—all within the Ads Manager platform.

Instagram appears to be testing limits on how many Trial Reels creators can share in a 24-hour period. Several creators have reported receiving notifications saying they’ve “almost reached the limit” and can only share one more before needing to wait.

Instagram added two new features designed to engage and support creators: Recap and Celebrations.

TikTok unveiled the TikTok One Content Suite, a centralized hub where brands can view and filter UGC that mentions them. Brands can request creator permission to boost posts as ads.