Facebook Tests New Affiliate Link Experience on Reels, Videos, Photos & Text Posts
Facebook is testing a new way to display affiliate links more prominently on creators' Reels, videos, photos, and text posts.
Creators can now add a custom link name and promo code to their affiliate links when sharing them from affiliate programs such as Amazon, Impact, LTK, Magikly, Rakuten, Sephora, Shopee, Shop Your Likes, Temu, and Walmart.
For Reels, affiliate links will appear as a banner at the bottom of the video. On photos and text posts, affiliate links will be displayed at the bottom of the content. Additionally, affiliate links across Reels, videos, photos, and text posts will be pinned above the comments.
For certain domains, Facebook will automatically detect affiliate links added to a creator’s post description and generate a product banner on their Reel. Facebook will also remind creators to use the "Paid Partnership" label when affiliate links are detected.
Previously, affiliate links were only displayed as a URL in the post description.
Why It Matters: By making affiliate links more visible, Facebook is increasing the chances that creators can earn commissions through their product recommendations. This not only provides more opportunities for creators to monetize their content but also highlights Facebook’s competitive response to TikTok’s growing influence in affiliate marketing.
TikTok has seen early success with TikTok Shop, its native commerce solution designed to help both creators and brands generate revenue. Furthermore, TikTok has been testing an integration with affiliate networks, enabling creators to share links from networks like Amazon, LTK, Walmart, Impact, Target, and more.
As creators and even everyday social media users continue sharing their favorite products and services, affiliate marketing has become a significant way for users to earn money for their recommendations.
Coupled with algorithms that allow for extended reach at any time, and brands increasingly seeking performance-based relationships with creators, affiliate marketing is gaining more traction. This has led to social media platforms like TikTok and now Facebook playing a more direct role in facilitating affiliate marketing, while other companies, such as link-in-bio tools, are looking to get in on the action.
