Throughout the day, leaders from different departments at TikTok delved into current and upcoming TikTok programs and solutions across advertising, creator marketing, music, and more.

TikTok launched Branded Effects, a new feature that allows brands to partner with creators to create custom AR effects.

CapCut, an all-in-one video editing app owned by ByteDance, has reportedly reached over 200 million monthly active users.

ByteDance, the company behind TikTok, recently launched Lemon8 in the US and UK.

TikTok has begun blocking creators from adding links to app stores in their bios, including third-party link-in-bio tools.

TikTok introduced a new feature that lets users refresh their For You feed when the recommended videos become irrelevant or repetitive.

TikTok has announced the launch of TikTok Sounds for Business, a new collection of custom sounds designed as templates to help businesses with content creation.

TikTok has launched its TikTok Creativity Program, which is the second iteration of its Creator Fund.

Brands are utilizing various strategies for collaborating with creators this year, and a few campaigns stand out. These campaigns highlight the innovative ways that creators and brands can partner for the big game through traditional ad spots and social campaigns and what we can expect in the future.

TikTok is adding new features to Promote, which launched in November 2021. The tool allows users to turn organic videos into ads, helping them reach a bigger audience.

YouTube updated Comment Stickers for Shorts, enabling creators to create new Shorts in response to comments.

TikTok is conducting a test in Australia to limit music access for some creators.