TikTok added TikTok Match, which provides brands with an automatically AI-generated list of recommended creators based on the creative brief they enter while setting up a campaign.

Through a new Attribution Manager tool available in TikTok Ads Manager, advertisers can create customizable attribution windows for web and app campaigns using the TikTok Pixel or Events API.

After more than a year of dialogue with the European Commission and other authorities around consumer protection, TikTok has committed to making several updates to its branded content policies.

Through the new feature, which is available in the Effects section of the app, creators can create an avatar version of themselves.

TikTok introduced LIVE Subscription, a monthly subscription service that allows creators to monetize with recurring payments from their fans.

TikTok introduced a new ad product in Branded Mission. Branded Mission allows brands to crowdsource branded content from eligible creators (at least 1,000 followers) and then use top-performing videos as ads to drive brand affinity.

TikTok rolled out TikTok Insights, a new, interactive tool that provides insights into the TikTok community.

TikTok introduced a new ad product called TikTok Pulse.

TikTok rolled out Interactive Add-Ons for In-Feed Ads globally. With Interactive Add-Ons, marketers can interact with users through ads featuring pop-ups, stickers, and other visual elements.

The Washington Commanders hired TikTok star Katie Feeney as the first-ever "Commanders Social Media Correspondent,” a first-of-a-kind partnership in the NFL.

TikTok officially launched its AR platform Effect House, allowing all creators to create and publish their own AR camera effects on the app.

TikTok introduced a new education program for creative agencies.